I haven't had Nutella in a very long time because I can no longer eat dairy. When I found this spread, I decided to splurge and try it out. It's so good! It's even better than the other spread imo ;) It has a thinner consistency which makes it perfect for drizzling over fruit or ice cream or oatmeal, or spreading onto bread. It has quickly become a staple for me. Always love shopping at the Meadow, too. Everyone is so kind and helpful.