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We won a James Beard Award! Our cookbooks pioneered new terrain in the world of food, drink, people & place.

We are a little shop built on belonging. Our goods feed tummy and soul. We share a belief in celebration, equity, connection.

A recent letter

Hi you, with a bitters “problem.” I know you: you open a cupboard and bitters fall out; you open a present hoping it’s bitters; your partner gives you the side-eye as...


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Crude Pecan, Magnolia, and Habanero "Lindsay" Bitters

2016 Southern Living Magazine Food Award Winner!

A blend of toasted pecan and magnolia bark, with just a hint of heat to wake your taste buds up. Magnolia bark provides a subtle floral aroma and a bitter finish to the rounded nuttiness of the pecan. Try a dash or two in your favorite tiki drink, like Mai Tais or Daiquiris. 

Founded in 2012, Crude Bitters and Sodas is North Carolina's first cocktail bitters company. These cocktail bitters and shrub syrup concentrates are hand-crafted by human hands. The ingredients are all natural and selection, preparation, maceration, bottling and labeling is done by hand. As it should be. Crude's bitters are for both the professional and cocktail enthusiast, 'for cocktails with or without suspenders,' classic and new-age cocktails.

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