Chocolate 101

What is dark chocolate?

A bar is considered dark chocolate if it is made using cacao mass with or without cane sugar (or substitute sweetener). Dark chocolate bars are usually crafted with a minimum of 50% cacao mass. 

Dark chocolate bars are often times the best way to experience the flavor nuances of the cacao beans used for their creation, as there are no other ingredients but cacao mass and cane sugar (or substitute sweetener), or sometimes cacao mass alone.

Shop dark chocolate

What do the numbers/percentages of chocolate mean?

The cacao content or percentage refers to the amount of pure cacao mass in relation to the other ingredients (often cane sugar, cacao butter and/or milk powder).
A cacao bean’s mass contains roughly 50% cacao solid and 50% cacao butter.

When cacao butter is listed as an independent ingredient it means that a percentage of isolated cacao butter (made by pressing cacao beans) has been added to the cacao mass in order to obtain a smoother texture in the finished chocolate bar.

What is milk chocolate?

A bar is considered milk chocolate if it contains dairy powder in addition to cacao mass. Milk chocolate carries the subtleties of the cacao beans used in its creation through milk fat (or other types of dairy fat).

Shop milk chocolate

What is flavored chocolate?

Chocolate is a great medium to highlight the qualities of many different types of ingredients. Chocolate makers and confectioners around the world are constantly experimenting with pairing chocolate and other flavors.Salt, for example, is a flavor amplifier, and it is often infused in chocolate bars to enhance certain flavor nuances.

Shop infused chocolate

Shop salted chocolate

What is white chocolate?

True white chocolate is made of pure cacao butter, milk powder (or other types of dairy powder) and cane sugar (or substitute sweetener).

Shop white chocolate

What is "dark milk" chocolate?

Dark milk chocolate is a recent term that describes any milk chocolate bar crafted with a percentage of cacao mass typically greater than 65%. It's trendy... and delicious. You'll find that eating a dark milk bar is easy enough to do in one sitting...

Shop dark milk chocolate

What is drinking chocolate?

For hundreds of years, and possibly for thousands, chocolate has been a drink. French, Spanish, Aztecs, Olmecs… the chocolate’s history dates back to the deepest shadows of pre-civilization. Drinking chocolate differs from hot cocoa in ingredients and preparation. Hot cocoa is made of cacao powder stirred into hot milk or water; drinking chocolate is made by melting bits of solid chocolate and slowly adding hot milk or water.

Shop drinking chocolate

What is vegan chocolate?

A dark chocolate bar is considered vegan if it is made with organic cane sugar or made with organic cane sugar and infused with vegan ingredients (nuts, dried fruit, vegetable powders, etc.) A milk or white chocolate bar is vegan if it is made using coconut oil as a substitute for dairy powder.

Shop vegan chocolate