The cacao content or percentage refers to the amount of pure cacao mass in relation to the other ingredients (often cane sugar, cacao butter and/or milk powder).

A cacao bean’s mass contains roughly 50% cacao solid and 50% cacao butter.When cacao butter is listed as an independent ingredient it means that a percentage of isolated cacao butter (made by pressing cacao beans) has been added to the cacao mass in order to obtain a smoother texture in the finished chocolate bar.

The bars below have between 60% and 69% cacao content.